A couple of days ago, I was on a British Airways flight home from Brussels. As usual, before taking off, we were politely asked to pay attention to the safety film.

If I’m truly honest, my attention to these things is unpredictable. If the flight attendant is very close to me and they are performing the usual actions, I feel obliged to pay attention because it would feel very rude to not do so. However, if am tucked away in a window seat (preferably out of sight) and glued to a book, then my attention is a lot less guaranteed.

I imagine other people are similar.

If you are the supplier of said film or physical demonstration, how do you engage your audience with something that is hardly Hollywood blockbuster material?

BA appear to have come up with a very good solution; a piece of innovative genius in my humble opinion.

The answer is to populate the entire film with British A Listers… and a couple of other famous people who – whilst they couldn’t be considered super famous – are famous enough to get your attention.

And that is precisely what you give them. Attention.

BA safety film

The comical studio Director (I didn’t know who he was, so perhaps he isn’t that famous) is hilarious in his stewarding of the stars as they demonstrate how to buckle your seat belt, lean forward (or lean back “if you’re facing rearwards in Club World”).

Needless to say, I was practically riveted from start to finish but one thing was bothering me…

Who was paying the actors’ fees?

I was delighted, surprised and relieved – in equal measure – to see that the whole thing has been tied in with Comic Relief.

Double genius!

If you’ve not seen the film, I would highly recommend you do! It’s about six minutes long and very funny…

Watch it now

That must have been the result of a good brainstorming session.  May we all be blessed to ‘take flight’ with such innovative ideas.

Paul Hatcher

I am at heart, a communicator. I love to use words, whether written or spoken and maximise those words to hopefully, bring some encouragement - literally, to put courage into the hearts & minds of those who read or hear them. In my work as an executive coach, speaker, workshop facilitator, I love also to listen...deeply, and then respond with some encouragement.