I have always loved taking photographs, and in many ways, never more so than now, in this incredible, technological age when you can snap something using your smartphone and send it to all your friends and followers (often one and the same, just try not to assume all your followers are really friends at all) in an instant.
Hence the explosion of apps such as Instagram.
But whilst it can enormous fun and people can share what they’ve seen, where they’ve been, who they’re with – let’s be honest; the vast majority of the material that spans the limitless boundaries of the internet is pretty ordinary is it not?
One thing I am convinced of is this: a plate of food may be extremely well presented but does it truly warrant added waiting time before it can be enjoyed?
Or perhaps worse I think; the sheer number of people who now pay a great deal of money to attend say, a concert or major sporting event but who then miss out on the actual real-life-as-it-happens-experience because they are too busy recording the entire thing on their smartphone.
Maybe it’s me I don’t know. Maybe all those people secretly wanted to grow up and become photographers and TV camera operators so this is their way of replicating that ambition?
Or maybe they are often missing out on the real deal of life’s wonderful experiences because they think that’s where it’s really at?
Either way, and whether you are a foodie-instagrammer or not, I know you will LOVE this amusing take on this subject as portrayed in Ikea’s latest commercial.